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Market & Approach

Target locations

IPEE Buddy offers significant advantages in terms
of efficient water usage, operational excellence
and user experience, making it an ideal fit for
several specific locations.

Target locations are segmented on
basis of two characteristics:

  • numbers of toilets per site

  • usage frequence

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1. Hubs

Key facts

  • High ROI per customer: many urinals + high usage

  • Operational benefits add to business case

Examples

  • Airports & major public transport hubs

  • Hospitals & large healthcare facilities

  • Hotel conference & restaurant complexes

  • Stadiums & large entertainment venues

  • Large exhibition centres

  • Large retail & entertainment complexes

  • Large public attractions and holiday venues


2. Chains

Key facts

  • Many sites per customer with high total usage

  • Operational benefits add to business case

Examples

  • Restaurant & bar groups

  • Retail groups & supermarkets

  • Petrol retail chains

  • Cinema chains


3. Large Offices & Public buildings

Key facts

  • Many urinals per customer

  • Focus on large washrooms in each building

  • Operational benefits add to business case

Examples

  • Large office buildings with mixed and/or
    hybrid occupancy

  • Hotel groups - guest rooms

  • Landlords of large MDUs

  • Public offices & education centers

  • Museums, art galleries, public attractions


4. SMEs

Key facts

  • Lower usage per toilet and toilets per
    building, however there are thousands of
    potential customers

  • Focus on cost savings, overflow avoidance
    and hygiene benefits

  • Access via wholesale channels

Examples

  • Legal firms and other provincial employers
    with medium sized offices

  • Independent medical & dental practices

  • Smaller retail chains and independents


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Target audience

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